Steve krol
I’m a maker, a creator, a thinker(er) and I like to know how everything works. The one common thing I have between everything I do, is design. My main goal as a designer is to establish a visual story, creating engaging images and products that stick. Working crossmedia is thereby a must, going from print, web to video and motion.
My creative approach—no matter the medium—is to find points of tension behind the idea I’ve been assigned or am interested in. I do several iterations on each point and usually end up refining the one I find most controversial.